The New King Of the Jungle
Graphis New Talent Annual 2022 Silver Award
For this piece, I was tasked to create an advertisement for a snack brand. I chose Little Debbie's Zebra Cakes. I wanted to update Little Debbie's brand in general, as their previous marketing is not very effective. While executing this concept, I found that I had to make the advertisement interesting for both children and adults. The bright, vibrant colors are engaging for children, while the use of photography interests a more mature audience. The resulting project is memorable, energetic, and colorful. It plays towards the older generation's nostalgia while also keeping the brand modern and relevant.