Burt's Bees campaign
Creative Quarterly 66 Runner-Up in Advertising
For this project, I created a brand extension for the popular cosmetic company Burt's Bees. While researching their products, I noticed that most of their items were directed towards a female audience. to extend their brand to a new consumer base, I produced a campaign for the Burt's Bees beard styling kit.
I also created a web banner to expand the advertisements from printed media to web format. this piece includes the same information as the advertisement before concluding with a call to action, encouraging the viewer to purchase the product.