Burt's Bees campaign
Creative Quarterly 66 Runner-Up in Advertising
For this project, I created a brand extension for the popular cosmetic company Burt's Bees. While researching their products, I noticed that most of their items were directed towards a female audience. to extend their brand to a new consumer base, I produced a campaign for the Burt's Bees beard styling kit.
![](https://cdn.myportfolio.com/e48e7128-895d-4514-b5d4-ea6afc66042b/40662013-e06e-4d9c-a64d-77d271cf04b7_rw_1920.jpg?h=1e2be73b1f3834507f00fcf988d049a1)
![](https://cdn.myportfolio.com/e48e7128-895d-4514-b5d4-ea6afc66042b/b509af94-ec0f-4cd2-a720-b163747db74d_rw_1920.jpg?h=6a48b992b144d9a6014d33081a4b0dca)
I also created a web banner to expand the advertisements from printed media to web format. this piece includes the same information as the advertisement before concluding with a call to action, encouraging the viewer to purchase the product.
![](https://cdn.myportfolio.com/e48e7128-895d-4514-b5d4-ea6afc66042b/7d0e56de-f2e7-498e-bd6b-88a0fa3fa9dd_rw_1920.png?h=2694903db213cd2bf97112e4338beaf8)