Canyon Brand Identity
2023 Kick A** Best of Show
For this project, I created a Western lifestyle brand, Canyon. Canyon offers its customers a wide variety of products, from ranch wear to hunting gear. I designed many extensions to give the brand an authentic look and feel, including stationery, a digital storefront, print and social media advertising, wearables, and lastly, in-store packaging. I also created a 30-second video commercial and animated social post.