CREATIVE QUARTERLY 67 RUNNER-UP IN ADVERTISING
For this advertising campaign, I created three print advertisements for IKEA, the Swedish furniture company. Each of these advertisements displays an origami animal, stating "It's not origami, it's IKEA." This idea emphasizes the simplicity of IKEA furniture, in both construction and design. To follow these print advertisements, I modified the concept to fit in both billboard and kiosk format.