For this project, I created a fictional business: RapidRx.
RapidRx is a delivery service that specializes in shipping medical prescriptions to the customer. RapidRx allows customers to skip the hassle of picking up prescriptions, as they deliver prescriptions directly to the customer’s doorstep. Although the business is rather logical, it needs to remain welcoming and inviting as RapidRx cares for every customer.
My solution to this branding dilemma was to enhance RapidRx’s modern personality with sans serif typefaces and bold, cool colors. The typefaces selected allow the brand to remain professional, while the rounded terminals and open forms give the brand a friendly atmosphere. The color palette aims to be trustworthy and clean, while not remaining too sterile. To bring RapidRx to life, I created a logo, letterhead, and business card.